WHO IS DIRESHNEE:

A dynamic motivated business-woman who has 25 years experience in corporate marketing.
Now able to harness the many years of practical and theoretical knowledge of business and marketing, to provide a holistic approach to marketing from strategy development to implementation.
Strong organizational ability with excellent interpersonal skills to motivate teams, & negotiate solutions in the best interest of the total business whilst meeting tight deadlines.
Strongly believes that marketing is the blueprint for success of any organization and that successful strategies must encompass the full value chain in order to deliver the most profitable and sustainable results.
A solid understanding of financials related to business, to manage not only the marketing budget but also to be able to analyze the cost effectiveness of product lines, promotional activity and new product concepts giving logical input to reasonable sales volume and value estimates.
Strategic brand planning and creative problem-solving to bring the Brand positioning and creative platform alive with maximum impact.
Development of detailed implementation plans with clear tasks, responsibilities, timings and budgets. Design new and improved systems of achieving the desired results instead of waiting for others to make things happen.
An individual with a great deal of, initiative and drive. A high-energy self-starter who is also a strong team player who injects enthusiasm and finds positive solutions.
Creates and leverages relationships with key internal and external partners, in order to ensure alignment to strategic  initiatives.